Once you have your web site up and running you want to see results. You want to see on-line sales from your eCommerce store.
It's important to realize that just creating the site won't result in immediate sales. You need to actively pursue customers for your site the same way you get customers into your brick and mortar store.
There are many ways to drive customers to your site. We believe one of the best ways is through email marketing campaigns. It's also important that you use email marketing consistently. A one-and-done campaign may have quick results, but it's effect will fade over time. You must be dedicated to a regular campaign.
Here's an excellent guide to get you started: